The Bridal Bunny

THE STRATEGY

The Bridal Bunny is an Atlanta-based wedding dress concierge and consultant brand. Owner Dasha Jackson is passionate about helping brides-to-be find their dresses without wasting time trying boutiques and styles that just don’t fit their style. For our brand shoot, we wanted to showcase the full Bridal Bunny experience by showing how she pulls inspiration, presents her style findings, and gives brides a fun afternoon of dress shopping without all the stress. We chose a wedding dress boutique for this session because that’s where brides can envision themselves in the process.