THE STRATEGY
I started working with Copper & Co back in 2020 and after they rebranded, we decided it was time for another shoot. Sarah came to me with a vision that was so fun, colorful, and represented her brand’s personality so well. She wanted an urban vibe so we headed to downtown Atlanta to make some magic.
I knew we weren’t going to get many of Copper & Co’s brand colors in the natural environment so I created various shapes out of plywood and painted them to match the brand palette. The props were a great way to add some interest into the images without being limited to a studio environment.
THE PROJECT
Creative Direction
Brand Photography
Stop Motion
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