Signs You Should Invest in Brand Photography
Whether you’re just starting out or have been building your brand for years, you’ve worked hard to get to this point. If you’re struggling to show off your brand in the way you want to, whether that’s on your website or social media, it might be time to invest in brand photography. At the end of the day, your iPhone will only take you so far!
Before we get into the signs that it’s time to invest in brand photography, I want to quickly talk about why brand photography is so important.
What is brand photography?
The goal of brand photography is to capture what you do, how you help people and create consistent and cohesive imagery that elevates and grows your online business. Every brand photography session is unique to each business to ensure your personality and style shine through.
If you’re struggling to stand out online and are looking for ways to showcase your personality and attract your ideal client, brand photography will help you do just that.
Signs You’re Ready to Invest in Brand Photography
Investing in your business (and yourself!) is always a big decision but it’s one that will allow your business to grow and flourish and be the best that it can be. By investing in brand photography, you’re able to promote your business and your products/services in the best way possible. Who doesn’t want that?
You’re not attracting your dream clients or customers
Are you over working with clients and customers that don’t appreciate your value, only utilizing your services when you have a promotion going on, or are they just difficult to work with? (It’s okay to say yes, this happens to everyone!)
We all have a specific idea of the type of person we want to work with and they don’t just fall into your lap. It can take a while to only work with your dream client/customer and it’s hard work to attract them, but once you do, magic happens.
To help attract your dream client or customer, being strategic with the content you put out is crucial. And yes, this includes your photography! By investing in brand photography, you’re able to show off your brand, your capabilities, tell your story, and attract those clients/customers you WANT to work with.
You’re working on a rebrand or new website
If you’re working on a rebrand or building a new website, it might seem easier to use the imagery you already have, but what fun is that?
There’s no better way to pull together your new elements, colors, and features together than with some awesome brand photography showcasing your products and services. With new brand photography, you’ll be able to tailor your session to focus on your brand’s look and feel, target audience, and more so that you can create a truly cohesive brand experience.
Your social media isn’t getting the engagement you want
When social media platforms like Instagram and Pinterest first came out, people were posting anything and everything and even with bad filters, the content was still getting really great engagement. Flashforward to 2021 and there is so much new information, algorithms, and changes coming every single day.
Instagram is like the wild wild west.
Creating a brand that stands out on social media isn’t easy but with a little dedication, you’ll be able to set yourself apart from the thousands of other accounts on the platform.
Not only will brand photography give you SOMETHING to post on social media, it’ll also help humanize your brand and create a connection with your audience.
You don’t look legit
Like I said before, iPhone photography and stock images can only get you so far. Even if you have amazing products and services, bad photography can make a huge impact on whether someone decides to work with you or go with someone else.
If you’ve recently taken a look at your website, social media, or other marketing materials and felt they don’t look as professional as you want them to, it’s time for some new brand photography!
Are you ready to give your brand photography an overhaul? Contact Hannah Lozano Photography today to learn about your packages and to schedule your session!
