Pretti.Cool
THE STRATEGY
When I moved to the west coast, a big focus of mine was reaching out to local small businesses to network and make connections. I reached out to Pretti.Cool after finding them in one of my neighborhood boutiques. While they're not local to SF, Pretti.Cool is a home decor small business with really unique cement pieces for all kinds of household uses. I wanted the textures and colors of the products themselves to be the star of the show, so I used minimal props and neutral surfaces to showcase these pieces.
We partnered to create content for their website and social media.
THE PROJECT
Styling
Creative Direction
Product and Lifestyle Photography
