Girl Get Glamourous
THE STRATEGY
Girl Get Glamorous was looking for fresh content for web and social. We wanted to showcase the hair extensions both in an out of the packaging in a variety of scenes, both styled and with human elements.
We first created a bathroom scene to show the product on shelving. We also created a few flat lay images to show the product out of the packaging. To incorporate human elements, we photographed Molly before extensions, adding extensions, and after they were placed in her hair. We finished with stop motion and a short clip to serve as a welcome clip for the new website.
Color was an important component of this shoot, and we chose a bright purple to complement the peach color of the product box and warm tones in the hair.
THE PROJECT
Creative Direction
Product Photography
Stop Motion
Teaser Video
