Atlanta Brand Shoot | Rachael Snow of Snow Studio
Rachael and I met in 2019 after she did some design work for another client of mine. I knew I had to work with her, and since my husband and I were closing on our first house, the timing was perfect. After she helped me with my home, we worked together to plan and shoot an interior design branding session for her brand, Snow Studio.
Rachael recently rebranded and launched the all new Snow Studio. Snow Studio is an interior design platform for custom design work and a blog that features everything from interior design tips to hosting and entertaining ideas.
Strategy for shooting an Interior Design Branding Session
In Rachael’s session, we wanted to capture the “elevated and effortless” atmosphere of her brand while also showing her at work. We put a relaxed twist on traditional headshots and also created a tangible mood board with different textures and elements to show the real nature of her work. Her brand look and feel revolved around warm tones and neutrals so incorporating those into her branding session was a must. Location was also important, so we chose spaces that had a more neutral feel so she could bring pops of color with her outfits and her props.
Rachael is so talented and does a great job of bringing her clients’ own tastes into her designs. You can check out more of her work here!