What to Wear to Your Brand Photography Session

Congratulations on booking your brand photography session! Now comes the fun part - planning out the details, including what you’ll be wearing in your brand imagery. Over the years, I’ve learned a thing or two about selecting outfits for your brand photography shoot that will help you feel amazing and look your best in photos.

What to Wear to Your Brand Photography Session




Have a Variety of looks

Your brand photography will help assist you not only in creating content for your social media and blog, but will also be used to market your products and services on your website. Having a variety of looks will allow you to keep your content interesting instead of your audience feeling like they’re seeing the same photo over and over again.

You might want to wear a simple dress in some images, have a more casual look (think denim and a tee!) in others, and even incorporate a fun statement piece into a few images, too! The great thing about having several looks all in one session is that your audience won’t even know they were all taken on the same day!

Dress for longevity

Keep in mind that you won’t be scheduling a brand photography session every month and a lot of the images you take will be used over the course of several months or even a year. Seasons and trends change, so when you’re figuring out what to wear, make sure you’re incorporating season styling and neutral colors so you can utilize them over and over again.

A few go-to pieces to incorporate into your branding shoot include:

  • A simple button-down

  • Neutral colors that can be mixed in with your brand colors

  • A classic pair of non-distressed denim

  • Cozy sweaters

  • A great jacket

Stay True to You

I always recommend wearing clothing that you would wear on a typical day that you feel confident in. If you select items that don’t feel like “you” and don’t make you feel like the best version of yourself, it’ll show in your images!

If you’re looking for inspiration for your upcoming session, I always recommend scrolling through Pinterest and creating a board with style ideas. You can also check out my portfolio here to see what other clients have worn to their brand shoots!

Are you ready to give your brand photography an overhaul? Contact Hannah Lozano Photography today to learn about your packages and to schedule your session!

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